OCS Brand
A brand is the collective identity of an organization and often includes a heavy element of visual conformity and common graphic elements. Maintaining effective branding helps the district to maintain consistent communication and visual distinction for students, staff, alumni and the community at large. At its core, it helps to build recognition and works to establish identity, inspiration and school pride.
District Logo
Onondaga Central School District is represented by the tiger. High resolution files of the logo and/or different versions are available. Please consult the style guide to stay true to branding. The OCS brand identity is built to be dignified, contemporary, and flexible. Use greens liberally and high contrast to create bold, attractive branding. Do not modify the logo (stretch, change colors, etc.) Avoid cropping the logo or scaling the logo to an illegible size. Use primary logo where possible. For special printing projects, please contact pr@onondagacsd.org for appropriate large-formate files or special projects involving the logo.
District logo files can be found here.
Which file format do I need?
- JPG: JPG files are most commonly used in print and web formats and include solid white backgrounds. Quality will degrade if the image is enlarged or used for high-quality prints.
- PNG: PNG files include transparent backgrounds and are often helpful in a variety of applications. Quality will degrade if the image is enlarged or used for high-quality prints.
- Vector/EPS: EPS are high-resolution files best used for high-quality production. Quality will be maintained when increased or decreased in scale.
District Colors
Typography
The font files may be downloaded from the Resources folder. Trade Gothic Next LT Pro is the brand’s typefamily and should be used when possible. When necessary, the condensed/ compressed versions can be used.
Style Guide
The Onondaga Central School District Brand Style Guide encompasses graphic elements relative to the school brand.
